The Greatest Save: When Every NHL Goalie Save Helps Fight Childhood Cancer
The Greatest Save: When Every NHL Goalie Save Helps Fight Childhood Cancer
Posted on November 10, 2026
New Vehicle Sales Director — Brossard Hyundai
Everyone who knows me knows it: I've been a hockey fan since I was a little kid. Stop by my office and you'll see two hockey jerseys, a Stanley Cup, a stick and pucks. Hockey has always been part of my life. So when Hyundai chose to team up with hockey for a cause that touches sick children, I wanted to tell you about it.
Hyundai and the NHL: a partnership that hit home for me
In May 2022, Hyundai Auto Canada became the Official Automotive Partner of the NHL and the NHL Players' Association (NHLPA) in Canada, under a multiyear agreement starting with the 2022-23 season (source: NHL). I remember the excitement I felt at the time. I even ordered a jersey with my name on it.
Hyundai's commitment to hockey in Canada goes back a long way. As early as 2012, the Hyundai Hockey Helpers program helped kids from less fortunate families play hockey. It was launched with P.K. Subban, then playing for the Montreal Canadiens, and his family.
A few years ago, P.K. Subban, his brother Malcolm and their parents came to play street hockey in front of Brossard Hyundai, with young hockey hopefuls. It's a memory I treasure. And a nod to the program I describe below: Malcolm went on to become an NHL goaltender.
What is The Greatest Save?
The Greatest Save is an initiative of Hyundai Hope on Wheels, Hyundai Canada's program against pediatric cancer. The idea is simple: for every save made by an NHL goaltender in the regular season, Hyundai Canada donates $10 to Hockey Fights Cancer, in partnership with the NHL, the NHLPA and the V Foundation for Cancer Research. The funds support pediatric cancer research, treatment and care in Canada (source: Auto123).
Every save counts, whatever the team, whatever the goalie. For a hockey fan like me, it's one more reason to applaud a great save, even when it's against my team.
How much did the first season raise?
In the 2025-26 season, the program's first, NHL goalies made 64,976 regular-season saves, for $649,760. Hyundai then announced live, during Hockey Night in Canada, that it was rounding its contribution up to $1,000,000 (source: Hyundai Canada announcement, via Milton Hyundai).
Hyundai dealers take part too: the 225 dealers of the Canadian network contribute $20 for every vehicle sold to the Hope on Wheels program. Every client who drives away from our dealership in a new vehicle contributes, at no extra cost to them.
And good news: The Greatest Save is back for the 2026-27 season. Every save this season counts again.
What you can do, if the cause speaks to you
- You're a hockey fan. Follow the season's saves: each one means $10 for pediatric cancer research.
- You want to give directly. Hockey Fights Cancer and the V Foundation accept donations. No purchase needed.
- You're one of our clients. Come see my jerseys and my Stanley Cup. I'm always up for a hockey chat.
What doesn't change
A good cause doesn't replace good advice. We will never sell you a vehicle in the name of a cause: we'll advise you based on your needs, as always. But I'm proud to work for a brand that turns every save into hope for sick children and their families.
A word from our Sales Director
Every save counts, whatever the team, whatever the goalie. It's one more reason to applaud a great save, even when it's against my team.
Jean-François Charest — New Vehicle Sales Director, Brossard Hyundai
A good cause doesn't replace good advice. We will never sell you a vehicle in the name of a cause.
Jean-François Charest — New Vehicle Sales Director, Brossard Hyundai
Frequently asked questions about Hyundai's Greatest Save
What is The Greatest Save?
A Hyundai Canada Hope on Wheels initiative: $10 for every NHL goalie save in the regular season, donated to Hockey Fights Cancer.
How much was raised in the first season?
$649,760 from the 64,976 saves of the 2025-26 season, rounded up to $1,000,000 by Hyundai.
Is The Greatest Save back for 2026-27?
Yes. The program is renewed for the 2026-27 season: every regular-season save counts again.
Where does the money go?
To Hockey Fights Cancer, in partnership with the V Foundation for Cancer Research, for pediatric cancer research, treatment and care in Canada.
Do Hyundai dealers contribute too?
Yes. Canada's 225 Hyundai dealers contribute $20 to Hope on Wheels for every vehicle sold, at no extra cost to the client.
Since when has Hyundai been an NHL partner?
Since the 2022-23 season, as Official Automotive Partner of the NHL and NHLPA in Canada.
Let's talk hockey
Drop by, whether for a vehicle or just to talk hockey.
Brossard Hyundai
8750 Taschereau Blvd., Brossard, QC J4X 1C2
Sales: 1 (866) 848-0083
Information current as of November 7, 2026.
Sources: NHL; Auto123; Milton Hyundai (Hyundai Canada announcement); Newswire (Hyundai Hockey Helpers, 2012).