Hope on Wheels: Hyundai Canada’s Drive for Pediatric Cancer Research

Hope on Wheels: Hyundai Canada’s Drive for Pediatric Cancer Research

Posted on October 1, 2025

About Hyundai Hope on Wheels

Mission and goals of the organization

**Hyundai Hope on Wheels** is a nonprofit organization dedicated to supporting pediatric cancer research and providing direct support to children impacted by this disease across Canada.
Since its launch in Canada, Hyundai and its dealerships, including Brossard Hyundai, have joined forces to make a meaningful difference in the lives of families facing childhood cancer.

The mission is bold and clear: fight childhood cancer, fuel scientific innovation, enhance patient care, and raise public awareness.
Every vehicle purchase helps advance this mission — a portion of each new Hyundai sale in Canada is committed to fueling research, supporting patients, and inspiring communities.

Impact, donations & Canadian beneficiaries

In 2025 alone, more than **CAD 4 million** will be dedicated to supporting pediatric oncology centres across Canada.
Among the recipients, Hyundai Hope on Wheels has pledged **CAD 1,000,000** to The Hospital for Sick Children (SickKids) in Toronto and **CAD 1,000,000** to CHU Sainte-Justine in Montréal.

CHU Sainte-Justine, renowned for its pediatric oncology and bone marrow transplant programs, plays a leading role in Quebec and benefits significantly from these contributions.
Hyundai Hope on Wheels seeks not only to fund research, but also to support care infrastructure and holistic assistance to children and families battling cancer.

Get Involved and Donate to the Sainte-Justine Foundation

How It Works

Funding through vehicle sales

The core funding mechanism is simple yet powerful: each new Hyundai vehicle sold in Canada contributes a portion of its sale price to Hyundai Hope on Wheels.
This model allows every purchase to be directly linked to a cause — turning each Hyundai vehicle into a symbol of hope for children and families.

As of January 1, 2025, all Hyundai dealerships across Canada, including Brossard Hyundai, actively participate in this philanthropic model.
The approach ensures transparency, longevity, and cumulative momentum: the more vehicles sold, the greater the impact for pediatric cancer support.

Research grants & impact donations

Hyundai Hope on Wheels awards **competitive research grants** to institutions and investigators dedicated to advancing treatments for childhood cancer.
Grant categories include Bridge2K, Scholar Hope, Young Investigator, and Impact — tailored to various stages of research and project development.

In parallel, **impact donations** help fund essential support services in pediatric oncology departments: family assistance, psychosocial care, enrichment programs, and complementary services.
The goal is holistic impact — beyond lab research, Hyundai Hope on Wheels strengthens the entire patient care environment for children and families.

Handprint Ceremony & public awareness

A signature moment of Hyundai Hope on Wheels is the **Handprint Ceremony**: children dip their palms in paint and leave an imprint on a Hyundai vehicle, which then tours the country.
This vivid, emotional act serves as a beacon of hope, capturing attention, raising awareness, and reminding us that every child matters.

The vehicle adorned with handprints becomes a mobile ambassador, engaging communities and encouraging involvement.
These ceremonies also generate media coverage, local momentum, and deepen connections among families, donors, researchers, and participating dealerships.

Brossard Hyundai’s Commitment & Call to Action

Proud to participate locally

At **Brossard Hyundai**, we are proud to stand alongside Hyundai Hope on Wheels. Our participation is more than a business gesture — it’s a heartfelt commitment to children fighting cancer.
Every vehicle sold in our showroom contributes directly to research, care, and support for those who need it most. With each sale, we fuel hope.

Our team is passionate about raising awareness in our community, celebrating each child’s story, and honoring every step toward healing.
By choosing Brossard Hyundai, customers become partners in a powerful movement — where every purchase helps bring us closer to ending childhood cancer.

How you can join and support

You can support Hyundai Hope on Wheels by purchasing a new Hyundai vehicle at Brossard Hyundai, participating in fundraising events, or simply spreading the word.
Even small gestures—sharing, donating, attending a ceremony—amplify the impact when united with thousands of others.

Keep an eye on upcoming local events (handprint ceremonies, fundraisers, community campaigns) organized by Hyundai Hope on Wheels and Brossard Hyundai.
Let’s roll out hope together — now is the time to act, to support, to make a difference.